AI, Chatbots, and Gamification — Blending Technology with a Uniquely Creative Team

Neural Arcade is an AI-powered entertainment studio redefining the arcade experience for the digital age—one mini-app at a time.

Founded by Suji (Susie) Lee, a serial entrepreneur and Forbes 30 Under 30 honoree, Neural Arcade blends deep B2C expertise with a passion for gaming culture. After launching her first startup in college and later leading Thingsflow through its acquisition by Krafton (Read more about the acquisition), Suji brings a proven track record of building engaging, consumer-first products.

At the heart of Neural Arcade is the Neural Engine, a proprietary chatbot system that transforms user data and feedback into charming, personalized interactions. These modular mini-apps—each inspired by the fun and immediacy of arcade games—offer a fresh, emotionally resonant take on digital entertainment.

We believe great entertainment should be simple, delightful, and smart. By combining intuitive design with AI-powered storytelling, Neural Arcade creates playful experiences that make everyday moments a little more magical.